Report: iOS and Android apps fighting for retention, not discovery

The Unofficial Apple Weblog (TUAW)

The latest Flurry report has an interesting insight for app developers. Over the last few years, as apps have gained more and more attention and users, discovery has been one of the biggest issues developers face: Most devs spend a lot of their time post-release just trying to tell as many people as possible about their app, so they can actually find it in the store and buy it. But Flurry now says that because of the growing amount of tools out there for app discovery, the biggest problem faced by apps isn't getting found anymore. It's trying to get customers to stick around.

As you can see above, app user retention drops off sharply after the first month of usage, and only gets worse from there. Based on my own experience, I can agree with this assessment -- while I probably use more apps than the average consumer, even my favorite apps really only hold my attention for a few weeks at the most before I find something else I really like and move on. That's not a judgment on app quality -- there are just so many apps out there and apps always coming out and dropping in price and going free that there's always something shinier to move on to, no matter how great the app is.

Especially with models like freemium, app retention becomes more and more important for developers. Presumably, then, the next tools developers need should not only work towards discovery (things like Game Center and OpenFeint have helped immensely with this kind of thing), but also should be aimed towards keeping users interested in the apps they have. The new Notification Center may help with something like that, or maybe a "Recently Used" folder on your iOS device, that pushes you back to apps you've used lately. It's fascinating to see that as the app ecosystem grows and ages, developers are facing new and different problems reaching users.

Report: iOS and Android apps fighting for retention, not discovery originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 31 Oct 2011 19:00:00 EST.

App-Tipps: Podcast-Client Instacast und Kamera-App mit Dropbox-Anbindung

via fscklog by Leo on 3/2/11

Zwei schnelle App-Empfehlungen bevor die iPad-Flut des heutigen Abends beginnt:
instacast_hinzu.jpg
Instacast ist ein schön reduzierter Podcast-Client für iPhone und iPod touch mit einer zeitsparenden Einrichtungs-Funktion: Es werden die in der eigenen iPod-App bereits hinterlegten Podcasts erkannt und können dann unmittelbar auch in Instacast abonniert werden. Kostenpunkt: 1,60 Euro, iTunes-Affiliate-Link. Das iPhoneblog widmete sich gestern noch zwei weiteren Podcast-Clients.
quickshot.jpg
"QuickShot with Dropbox" ist ein Ersatz für die Kamera-App und lädt geschossene Fotos unmittelbar automatisch (sowie auch im Hintergrund) auf den eigenen Dropbox-Account hoch. EXIF-Daten werden dabei ordnungsgemäß beibehalten und die Bilder landen gleichzeitig lokal am üblichen Ort in der Fotos-App. QuickShot kostet 80 Cent, iTunes-Affiliate-Link. Videounterstützung soll folgen.

Second source suggests Apple purchased icloud domain

via TUAW von Kelly Hodgkins am 29.04.11

Earlier this week, we reported on a circulating rumor that suggested Apple bought the icloud.com domain name. Today, All Things Digital added to that rumor with a report of its own. According to AllThingsD, "sources in position to know" have confirmed to them that Apple did buy the icloud.com domain name from Xcerion, a cloud computing company based in Sweden.

The original rumor suggested Apple paid up to $4.5 million for the domain name, but AllThingsD was unable to corroborate that figure with its source. Presumably, Apple will use this domain name for the rumored iTunes in the cloud and digital locker service it is supposedly gearing up to launch. Would you be excited to use your iCloud account to sync your iPhoto and iTunes content with your iPad while you're on the iGo?

Second source suggests Apple purchased icloud domain originally appeared on TUAW on Fri, 29 Apr 2011 10:30:00 EST. Please see our terms for use of feeds.

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Airlock automatically locks and unlocks your Mac using your iPhone or iPod t...

via The Unofficial Apple Weblog (TUAW) von TJ Luoma am 15.12.09

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I work in a busy office. Occasionally a coworker will call or knock on my door and ask for my help with something, and the two of us will go to wherever I am needed. Most of them time I get back to my office and realize that I have left my MacBook Pro unlocked. To solve this, I've tried various things: setting a "hot corner" to trigger my screensaver, which requires my password be typed, or manually switching to the login window. (Many Windows users are used to hitting the Windows key plus "L" to temporarily "logout" but Mac OS X doesn't have an equivalent feature built-in, although there are some possible work-arounds.)

The biggest problem with all of those solutions? They require me to remember to do something. Which I usually forget to do.

Enter Airlock, a preference panel which will automatically lock and unlock your Mac when it senses that your iPhone (or iPod touch) is nearby.

That might sound like magic, but it isn't, it's Bluetooth. Once your iPhone is "paired" with Airlock, it will periodically check to see if the iPhone is still "in range" (which you can adjust, using the slider shown above). That's it. You don't need to run any software on your iPhone.

Like many people reading this article, I spend my day with my iPhone in my pocket. When I leave my office, I don't have to think about bringing my iPhone with me, it's already with me. Now if I step out of my office for more than a few seconds, my MacBook Pro automatically locks itself, and when I return, it automatically unlocks itself.

I've been using Airlock for about a week, and think it is pretty much the perfect balance between security and convenience. There is even a manual login option which lets you bypass Airlock using your regular login password (handy in case your iPhone battery dies or you need to use your computer without your iPhone around, possibly because your 7 year-old son has absconded with it to play Super Monkey Ball 2 again).

Airlock will let you automatically open applications when you come into range or go out of range. The functionality is a little limited at the moment - for example, I'd like a way to automatically set my iChat status as "away" when I'm gone and "available" when I'm back. That can be accomplished if you know how to write AppleScript, but it seems like an obvious feature to build in. There are other possible uses for this I can imagine: telling Mail.app to check for mail as soon as I get back, or telling NetNewsWire to resume downloading when I walk out of the room and pause it when I get back, so it will do those functions when my computer is otherwise idle. Again, if those things are possible it would require you to know how to code them in AppleScript.

Airlock will also only "pair" with one device at a time, which can cause problems if several people use the same Mac. For example, if I lock my iMac at home with my iPhone using Airlock and my wife wants to use it, she needs to have my account password, or else she can't get into the computer (there is no way for her to access the regular login panel, which would be another big feature request). However, for the usual use-case of one person and one Mac at an office, Airlock works great.

The webpage also warns that "due to a bug in Mac OS X, Airlock may not be compatible with computers that use wireless keyboards or mice." You can use Airlock for up to three hours without registering, which I would encourage everyone to do. (You can quit it and relaunch it for another three hours also.)

Airlock also recommends making the "activation range slightly larger than it appears necessary." Wireless signal strength isn't an exact science, and interference is possible. I found that sitting across the room from my iMac at home I was much more likely to run into interference than sitting next to my MacBook Pro at my desk at the office.

The dot shows you where your iPhone is located in proximity to Airlock. You can also adjust how often Airlock checks for your iPhone's presence. Checking more often will secure your Mac faster, but will increase the drain on your iPhone battery. There is a slider available to change between "better battery life" and "more responsive."

Fellow TUAW-er Brett Terpstra suggested that "do it yourself" folks might be able to mimic this behavior using RedHand (€ 1.49) and Proximity (free) but added "I found absolutely no method of Bluetooth proximity detection that didn't occasionally boot me out to a lock screen at least once every few hours when I (and my fully-charged, often docked, iPhone) were sitting right next to it." While I was writing this article with my iPhone charging and hooked to my MacBook Pro, Airlock locked me out once. I toggled Bluetooth on my iPhone off/on and Airlock unlocked.

It's not foolproof, but Airlock is one of those great little gems which solves a problem simply and easily, making life a little easier. I hope to see a few improvements (and hope that Mac OS X bug gets fixed for those who use wireless keyboards and mice) but for me it was money I was happy to spend for a little convenience, and so far the "false positives" haven't happened often enough to bother me, especially since I'm not having to log into my MacBook Pro all day long.

Airlock licenses are US$7.77 which allows you to use Airlock on up to three Macs. As mentioned above, you can download and test it for free for up to three hours per launch.

TUAWAirlock automatically locks and unlocks your Mac using your iPhone or iPod touch originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 15 Dec 2009 17:00:00 EST. Please see our terms for use of feeds.

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Beta Beat: Droplr adds to the quick-share repertoire

via The Unofficial Apple Weblog (TUAW) von Aron Trimble am 14.12.09

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One of my favorite features in OS X is the ability to drag pretty much anything, drop it on pretty much anything else, and have the item be contextually useful in some other application. So pervasive is this gesture that we even waxed romantically about it some time ago. An example of this would be dragging an image from Safari onto an iChat window, allowing you to share the image with one of your buddies.

Enter Droplr. This tiny application sits in your menu bar and allows you to drop all manner of files onto it and share them via a variety of venues such as Twitter or email. The tagline "drag, drop, share" is about as accurate as one can get when referring to Droplr's simplicity in file-sharing. If you're intrigued, head on over to the Droplr homepage and peep the screencast they have made available.

The Snow Leopard-only app and hosting service is available now for free (as in ad-supported) with 1GB storage. Don't be surprised to see a for-pay option with no ads and additional storage in the near future. Go check it out and let us know in the comments how it works out for you.

TUAWBeta Beat: Droplr adds to the quick-share repertoire originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 14 Dec 2009 13:30:00 EST. Please see our terms for use of feeds.

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The great iPhone death watch



What critics were saying about Steve Jobs' smartphone in the months before it launched

Microsoft's Steve Ballmer. Click to play.

Three years ago, when it became clear that Apple (AAPL) was about to unveil some kind of mobile phone, critics began to weigh in on its chances of success. AAPLinvestors' Terry Gregory, building on a list of skeptical quotes begun by MacDailyNews, has put together what may be the definitive collection.

A sample:

“We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.”
Palm CEO Ed Colligan, commenting on then-rumored Apple iPhone, 16 Nov 2006

“Apple is slated to come out with a new phone… And it will largely fail."
Michael Kanellos, CNET, 7 December 2006

"The only question remaining is if, when the iPod phone fails, it will take the iPod with it.”
Bill Ray, The Register, 26 December 2006

"Apple will likely have a tough time convincing application vendors to build specialized clients for the iPhone until the volumes are there, and the volumes could be limited by the lack of third-party applications – a Catch 22.”
Jack Gold, J. Gold Associates, 10 January 2007

“The iPhone is nothing more than a luxury bauble that will appeal to a few gadget freaks."
Matthew Lynn, Bloomberg, 15 January 2007

"Five hundred dollars? Fully subsidized, with a plan? It is the most expensive phone in the world and it doesn’t appeal to business customers because it doesn’t have a keyboard which makes it not a very good email machine… So, I, I kinda look at that and I say, well, I like our strategy. I like it a lot.”
Steve Ballmer, Microsoft CEO, 17 January 2007

I am not sure how it will stand against Sprint’s Wimax (when it successfully launches) and its phones, which I am looking forward much more than over-hyped Apple iPhone.”
Bhaskar Chitraju, Indews Broadcast, 18 January 2007

"iPhone may well become Apple’s next Newton.”
David Haskin, Computerworld, 26 February 2007

“Apple should pull the plug on the iPhone… What Apple risks here is its reputation as a hot company that can do no wrong. If it’s smart it will call the iPhone a ‘reference design’ and pass it to some suckers to build with someone else’s marketing budget. Then it can wash its hands of any marketplace failures… Otherwise I’d advise people to cover their eyes. You are not going to like what you’ll see.”
John C. Dvorak, 28 March 2007

“There’s no chance that the iPhone is going to get any significant market share. No chance. It’s a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I’d prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”
Steve Ballmer, Microsoft CEO, 30 April 2007

“How do they deal with us?”
Ed Zander, Motorola CEO/Chairman 10 May 2007

“Apple begins selling its revolutionary iPhone this summer and it will mark the end of the string of hits for the company.”
Todd Sullivan, Seeking Alpha, 15 May 2007

"What does the iPhone offer that other cell phones do not already offer, or will offer soon? The answer is not very much… Apple’s stated goal of selling 10 million iPhones by the end of 2008 seems ambitious.”
Laura Goldman, LSG Capital, 21 May 2007

“We Predict the iPhone will bomb. Which means that when the iPhone comes, Digg will likely be full of horror stories from the poor saps who camped out at their local AT&T store, only to find their purchase was buggier than a camp cabin.”
Seth Porges, The Futurist, 7 June 2007

“The forthcoming (June 29) release of the Apple iPhone is going to be a bigger marketing flop than Ishtar and Waterworld combined. Because its designers forgot Platt’s First, Last, and Only Law of User Experience Design (“Know Thy User, for He Is Not Thee”), that product is going to crash in flames. Sell your Apple stock now, while the hype’s still hot. You heard it here first.”
David S. Platt, Suckbusters!, 21 June 2007

“God himself could not design a device that could live up to all the hype that the iPhone has gotten.”
Harvard computer science professor David Platt, 25 June 2007

More than 33 million iPhones, 100,000 apps and 2 billion downloads later, the death watch continues. To see AAPLinvestors' full collection — including comparisons to such "iPhone killers" as the Palm (PALM) Pre, Research in Motion's (RIMM) BlackBerry Storm and Motorola's (MOT) Droid — click here.

[Follow Philip Elmer-DeWitt on Twitter @philiped]

Google Chrome for Mac goes beta!

via Google Mac Blog von Google Chrome Blog am 08.12.09

73,804 lines of Mac-specific code and 29 developer builds later, we're excited to finally release Google Chrome for Mac in beta. We took a hefty dose of goodness from the Windows version to build a fast, polished browser for Mac -- with features such as the Omnibox (where you can both search and type in addresses), themes from artists, and most importantly, speed. Try downloading Google Chrome for Mac and see what you think.

We also took great care to make Google Chrome a native application for Mac. For example, we integrated the Keychain into Google Chrome for Mac, and incorporated Mac-style animations when you open the Bookmarks bar.

For more details on today's beta release of Google Chrome for Mac, check out the video below.

To our early users who tried the weekly developer channel builds and provided excellent feedback, we thank you. In bringing the Mac version of Google Chrome from its developer stages to a beta standard, we returned to the core principles of the Chromium project and focused on delivering rock-solid depth in a few critical areas for the browser, rather than a breadth of features that are rough around the edges. This first beta release for Mac does not yet incorporate extensions, bookmark sync, bookmark manager, and cookie manager. However, we focused on features such as sandboxing our renderer process to help provide a safer web experience for our users. We look forward to future releases of Google Chrome for Mac, which will fill in the gaps and provide a fast, clean browser for your enjoyment on Mac OS X.

Can't wait for more info? Read our frequently-updated detailed status, or keep an eye on some Mac-specific sections of the source code. Don't forget to give Google Chrome for Mac a try, and let us know what you think.

Google Chrome for Mac, on the New Tab page

Google Chrome for Mac, with an artist theme

Posted by John Grabowski and Mike Pinkerton, Software Engineers, Google Chrome


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TUAW Holiday Gift Guide: Displays

via The Unofficial Apple Weblog (TUAW) von Joachim Bean am 07.12.09

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A display, whether it's a primary, extra display for a portable, or a desktop secondary, is something that's very useful, and makes a great gift. Here's a few gift ideas for displays to use with your Mac.


Dell ST2210

This display offers a 1920x1080 resolution, a 21.5 inch viewing area, and is available for only $189. It has a DVI and VGA port, which means that you might need an adapter to connect it. There's also a 24 inch model of this display, the Dell ST2410, if you're looking for something a little bit bigger.


Samsung XL2370

If you're wanting another option, there's the Samsung XL2370. It's LED backlit, like the Apple LED Cinema Display, and can be purchased for around $399. It has a display resolution of 1920x1080, and it features a DVI and HDMI port, so you'll need an adapter to hook it up to a Mac with a Mini-DVI or Mini DisplayPort.


Apple LED Cinema Display

The Apple LED Cinema Display offers unique features that make it easy to connect to a Mac, like the MagSafe connector that charges a MacBook. The display is measured at 24 inches, and can display a 1900x1200 resolution. It also features a built-in iSight camera, a mic, speakers, and a three-port USB hub. You can purchase it for $899, though refurbished models have shown up for $599 from Apple.



27 inch iMac

The 27-inch iMac, can be used in Target Display Mode as a monitor for another Mac with a Mini DisplayPort. It offers a resolution of 2560x1440 pixels, and it's LED backlit. You'll just need a cable to do so, and you can purchase a Mini DisplayPort to Mini DisplayPort cable from Apple or Monoprice. Of course, the iMac is a computer, so we aren't suggesting using it primarily as an external display.

Do you have any suggestions for displays? Leave a comment and let us know!

TUAWTUAW Holiday Gift Guide: Displays originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 07 Dec 2009 13:00:00 EST. Please see our terms for use of feeds.

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Boxee goes beta

via The Unofficial Apple Weblog (TUAW) von Aron Trimble am 07.12.09

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After what has seemingly been a never-ending "alpha" period for the famous XBMC fork, Boxee, tonight the Boxee crew have finally (as expected) unveiled the first beta release of Boxee.

For starters, they have totally revamped the user interface especially surrounding the home screen. Up top are the usual suspects movies, TV shows, music, etc. On the far left is the news feed which aggregates content recommendations from friends on Boxee, Facebook and of course Twitter. Proudly, in the middle, is the "featured" section which contains recommendations from Boxee staff and associated partners (read: this is where money is made). And on the right is a list of items in your queue, but more on that in a moment.

Read on for the TUAW overview of the Boxee pre-release beta.

Continue reading Boxee goes beta

TUAWBoxee goes beta originally appeared on The Unofficial Apple Weblog (TUAW) on Mon, 07 Dec 2009 23:00:00 EST. Please see our terms for use of feeds.

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Beta Beat: Google Chrome beta for Mac available

via The Unofficial Apple Weblog (TUAW) von Dave Caolo am 08.12.09

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Earlier today Google released a beta of their Chrome browser for the Mac, nearly 14 months after the Windows version. Chrome is built on the WebKit engine, just like Safari. I've only used it briefly (I'm writing this post with it now), yet a couple of things are immediately apparent.

First is the lack of a search box. Instead, Google has built the "Omnibox," which combines the search and address field. Begin typing and a list of results appears beneath the text field, including recent browsing history, search options and more. For a complete view, browse all of the results in a new tab. That's neat, but it'll take some getting used to.

When first launched, it offered to import my Safari bookmarks; a task it completed so quickly I thought there was an error. Tabs slide in and out of view and are smart enough (supposedly, I haven't tested this) to isolate crashes and keep them from bringing the whole browser down.

Give it a try, but remember that it's a beta. Leave your mission-critical tasks to the tried and true.

TUAWBeta Beat: Google Chrome beta for Mac available originally appeared on The Unofficial Apple Weblog (TUAW) on Tue, 08 Dec 2009 13:00:00 EST. Please see our terms for use of feeds.

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